Best Policy Music
This labor of love is meant to help support and promote, not to exploit and exhaust.
Self-publishing musicians are among the most passionate artists working today. The self-publishing, independent musician makes his art as a labor of love, and will likely do it whether anyone is buying it or not. It is through these people that you can get a sense of the true heartbeat representative of a community, a raw look at the music as it’s being made without the overbearing influence of moneyed interests and profit priorities. For the sake of developing stronger, freethinking minds, we believe that people should make an effort to support more independent, self-published music sources.
We aspire to expand the visibility of artists who take it upon themselves to produce and promote their own music. Some of the most terrible music there is can be heard on the radio and in the general mainstream media. Some of the best music comes from artists you've never heard of. We believe that a lot of people would enjoy unsigned artists, if they knew where to find them. We are here to help give a central location to access the types of music you enjoy without having to feed the mainstream beast.
Our mission to provide coverage to those who do things their own way is carried out in our own way. We don't follow all the rules of writing and journalism, of web design or promotion. It may not be the most effective, most efficient way of driving traffic and of search engine optimization, but that's not what we're about. We're not doing whatever it takes to make more money. This labor of love is meant to help support and promote, not to exploit and exhaust.
We are conditioned away from music that defies the standards of the mainstream and encourages us to think for ourselves. If it doesn’t aspire to take its place in that role of being a shill for the megalith of mainstream, it’s less likely that you’ll hear it.
We don't follow all the rules of writing and journalism, of web design or promotion.
Stop feeding the beast: The mainstream media machine is a multi-billion-dollar operation glorifying wealth and excess. Too many people fall into the ‘comfort zone’ of buying artists they already know and listen to, even if their music isn’t that good. Name recognition means so much; just because a consumer has heard of the person before, they are much more likely to purchase unheard music based on the familiarity.
With the rise of social media and online music-sharing services, promotion has taken on a whole new path, with a much wider audience. These new technologies “enable artists to reach new global audiences and engage with them in ways that can facilitate more stable, financially self-sustaining independent careers” (Haynes and Marshall). This is a great opportunity for artists and consumers alike. Independent, uniquely creative artists can now publish their material on a nearly equal platform as that of the ‘majors,’ and consumers can explore nearly endless collections of artists and bands they may have never heard before. This means that, without a big investment, they could listen to fresh music every day.
When we use the phrase "Best Policy," that's an indication of the importance we put on honesty. There are a lot of accepted variables in the entertainment world, including pen names, stage names, characters and alter-egoes. There's poetic license and fiction. These things are not considered dishonest. What is dishonest is causing someone to believe something you know to be untrue, and with intent allowing them to continue to believe it. Deception. Entertaining people by fabricating details is not deceiving, it's simply expanding the entertainment trip beyond the bounds of reality. When all the reality is known, it takes something away from the magic. Wikipedia calls "suspension of disbelief" "a willingness to suspend one's critical faculties" for the purpose of entertainment.
Too many people fall into the ‘comfort zone’ of buying artists they already know and listen to, even if their music isn’t that good.
Read the entire essay that spawned this site and the mission we are on.